On Tuesday Hallmark hosted their Creative Leadership Symposium and invited the entire creative community to attend! The day long event was filled with amazing speakers, and I have so many notes I knew I needed a blog post to process all the amazing tidbits I scribbled down. Best of all, it took place at the beautiful Kauffman Center for the Performing Arts. Here are some takeaways from my favorite speakers:
Senior Vice President, Baseball Operations
General Manager, Kansas City Royals
- You have to have a vision to win.
- The habits that you have off the field can lead to a broken focus.
- We have to manage failure, and the will to win for one another must be first. You win with an undying passion for something bigger than yourself.
- Share the glory together, settle disputes quickly, lead with hear
- If you want to write, write. Trust in your own weird voice.
- It is easy to follow the market, but that is not always the best route.
- Creativity is 99% work.
- It is important to buckle down, have discipline, and if something isn't working get rid of it.
Chief Design Officer, PepsiCo
- The world has radically changed in the past FEW years.
- Brands have competition beyond their direct competition and need to be part of a two direction dialogue.
- In this new (elevated) competitive landscape technology will touch everything. And customers are savvy, smarter and connected.
- People don't buy products anymore, they seek out holistic solutions, meaningful experiences, and authentic stories.
- People consume content at the speed of light and brands now need to become the topic of conversation, and they must earn this right.
- The brand experiences then becomes even more important. What will buying the product communicate about ourselves to others?
- Products must be relevant to people's lives. Purchases are either visceral (impulse), interactive (satisfaction & loyalty), or expressive (communicate something).
- Brevity is the soul of wit.
- Great writers aspire to make an impact as quickly as possible.
- Electricity is being around others who want to make others laugh.
- Choose joy, choose happiness, choose laughter.
- Humor, honesty, and sincerity from those you love never goes out of style.
- His goal in life is to make someone happier because they came in contact with his life's work.
- Comedy is not about overwrought perfection, it's hunting for the joy.
Vice President of Talent Acquisition, HBO
- Live with purpose. You already posses the power to change your own life.
- It takes a personal transformation to make a leadership transformation.
- Life presently. Passion is for you, purpose is for others. Purpose provides motivation.
Designer / Animator / Letterer / Art Director
- You can't let your fear hold you back from the things you really want to do.
- Life is never quite what you expect it to be.