Hallmark & MissMahjong: Miss Heirloom

Creative Direction: Cece Merkle, Ashlee Smith, Art Direction & Lettering: Allie Smith
Writing: Melissa Woo, Illustration: Kristin Schultz, Christy Ni, Flora Chang
Design, Photography & Styling: Hallmark in Collaboration with the Miss Mahjong Team

Mahjong has always been about more than the game. 

Originating in China centuries ago with deep cultural roots tied to family, heritage, and community, the game has traveled and transformed around the globe. Its unique influence in American culture today, especially through the Jewish community, continues to connect cultures, generations, and circles of friends.

At its core, it’s about gathering, tradition, and the moments that happen in between. Miss Heirloom was designed with that in mind, to be part of your rituals and to feel just as special the hundredth time you play as it does the first.

The Miss Heirloom Mahjong Bundle was brought to life through a collaboration between Hallmark and Miss Mahjong, drawing from over a century of archival artwork rooted in connection, storytelling, and the simple act of sending love. 

In the tradition of mahjong, we hope it inspires connection and creates meaningful moments among friends and family for generations to come.

Each tile reflects that legacy in a way that feels both familiar and entirely new. Pansies drawn from one of Hallmark’s longest-standing card designs. Dragons reimagined as butterflies, symbolizing transformation and joy. Artist tools woven into the bams as a nod to craftsmanship. Envelopes tucked throughout as a tribute to letters sent and memories kept.

It’s a set designed to be played, shared, and brought back out again and again.

 © Hallmark Licensing, LLC  © 2026 Miss Mahjong