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Β© Hallmark Licensing, LLC
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Β© Hallmark Licensing, LLC
Today Iβm thrilled to share the Lacey Chabert Collection Motherβs Day cards! Samantha Lewis and I were the artists who created Hallmarkβs Motherβs Day style guide this season, and the artwork tied in with Laceyβs Motherβs Day collection. I loved seeing our artwork (and my lettering) utilized on these beautiful cards, with several pieces featuring the font Josh Scruggs developed with my all caps lettering style (named Violet!). Take a peek at Laceyβs entire Motherβs Day collection from Hallmark!
Β© Hallmark Licensing, LLC
I love being surprised at how my lettering is used and this βMOMβ is a perfect example, it looks wonderful on this Dayspring card!
Β© Hallmark Licensing, LLC
I absolutely love how my lettering was used in this beautiful Paper Wonder Motherβs Day card! Featuring sound, motion (it spins!) and stunning gold details, this decorative lettering style is the perfect complement to the design. I had so many wonderful opportunities to create for this season, I canβt wait to share more in the coming days!
Β© Hallmark Licensing, LLC
Iβm thrilled to share a special collaboration between Hallmark x Miss Mahjong: Miss Heirloom! This was my first major project acting as Art Director, and I had the opportunity to collaborate with the talented illustrators Kristin Schultz, Christy Ni, Flora Chang alongside writer Melissa Woo to craft the artwork for a mahjong set truly meant to be an heirloom.
Originating in China centuries ago with deep cultural roots tied to family, heritage, and community,
the game has traveled and transformed around the globe. Its unique influence in American culture today, especially through the Jewish community, continues to connect cultures, generations, and
circles of friends.
At its core, itβs about gathering, tradition, and the moments that happen in between. Miss Heirloom was designed with that in mind, to be part of your rituals and to feel just as special the hundredth time you play as it does the first.
The Miss Heirloom Mahjong Bundle was brought to life through a collaboration between Hallmark and Miss Mahjong, drawing from over a century of archival artwork rooted in connection, storytelling, and the simple act of sending love.
In the tradition of mahjong, we hope it inspires connection and creates meaningful moments among friends and family for generations to come.
Each tile reflects that legacy in a way that feels both familiar and entirely new. Pansies drawn from one of Hallmarkβs longest-standing card designs. Dragons reimagined as butterflies, symbolizing transformation and joy. Artist tools woven into the bams as a nod to craftsmanship. Envelopes tucked throughout as a tribute to letters sent and memories kept.
Motherβs Day is right around the corner (and also means we are SO close to meeting baby boy!). I loved seeing my lemon artwork and lettering applied to this gift card greeting for Hallmark β perfect for celebrating all the moms in your life.
Β© Hallmark Licensing, LLC