The Art of Celebration pop-up at Hallmark’s Global Headquarters encouraged people to think of new reasons and ways to celebrate
by immersing them in an experience. The focus was on four key areas:

Celebrating Each Other, Celebrating the Moment,
Celebrating the Year & Celebrating Life.

I lead the execution of three distinct experiences and designed
the logo, signage and way-finding within the space.

Bask in the Moment

This space was a chance for visitors to sit back, relax, and think about all the goods things in their lives. The viewfinders encouraged them to think about their happy place and their favorite people, and to use this time to just clear their mind and focus on gratitude.

Voting Booth

We know Hallmark is always credited for making up holidays-- especially the minor “smallidays” that come up throughout the year. So this voting booth was a tongue-in-cheek play on that idea, where visitors were given the chance to choose the next Hallmark holiday.

#1 YOU

This ribbon wall was a fun way to recognize all the little victories in people’s lives that usually go unnoticed. We wanted people to feel proud of even their smallest wins.