• Journal
  • Portfolio
  • Travel
Menu

LETTERS ARE LOVELY

  • Journal
  • Portfolio
  • Travel

The Best of Friends...

May 8, 2020

Happy Friday! I love how this card turned out, the laser detail is beautiful and it’s hard to beat gold foil lettering. Mother’s Day is so close, I hope you all are excited to celebrate the moms in your life.

Letters Are Lovely | Mother's Day Lettering
Letters Are Lovely | Mother's Day Lettering
Letters Are Lovely | Mother's Day Lettering
Letters Are Lovely | Mother's Day Lettering

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Hallmark, Lettering, Mother's Day
Comment

Diptychs 51

May 6, 2020

Stay at home edition. I hope you all are staying healthy and safe!

Letters Are Lovely | Diptychs 51
Letters Are Lovely | Diptychs 51
Letters Are Lovely | Diptychs 51
Letters Are Lovely | Diptychs 51

1 Left | Right
2 Left | Right
3 Left | Right
4 Left | Right


In Artist, Graphic Design, Holiday, Inspiration, Photography, Typography, Diptychs Tags Christopher Craig, Lettering, Sarah Walsh, Brianna Wiest, Gemma O'Brien, House That Lars Built, Lars, East Olivia, Marisol Ortega, Super Nice Letters, Carmi Grau
Comment

Having A Loving Mom...

May 5, 2020

Hello, friends! Today’s Mother’s Day card features some lettering that was a fun challenge. Not only does this card have long copy, but this more upright script pushed me outside my comfort zone and I love how it turned out. Hope you are getting ready to celebrate your mom this weekend!

Letters Are Lovely | Having a Loving Mom...
Letters Are Lovely | Having a Loving Mom...
Letters Are Lovely | Having a Loving Mom...

© Hallmark Licensing, LLC


In Artist, Graphic Design, Typography, Letters Are Lovely Tags Hallmark, Lettering, Mother's Day
Comment

May Think.Make.Share. Lettering

May 4, 2020

I spy my some of my recent lettering included in one of Think.Make.Share.’s May wallpapers! Pop on over to the blog to download.

Letters Are Lovely | May Think.Make.Share. Lettering
Letters Are Lovely | May Think.Make.Share. Lettering

© Hallmark Licensing, LLC


In Artist, Graphic Design, Inspiration, Letters Are Lovely Tags Think.Make.Share., May Day, May, Lettering
Comment

A Good Mom

May 1, 2020

Hi friends! Happy Friday. Here are a few more Mother’s Day cards featuring my lettering. I received my order from Hallmark’s website yesterday and some of these were included! They always look so much more exciting in person. There is still time to shop online, and some stores are doing curbside pickup! I hope you are staying healthy and safe.

Letters Are Lovely | Mother's Day Lettering
Letters Are Lovely | Mother's Day Lettering
Letters Are Lovely | Mother's Day Lettering

In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Hallmark, Mother's Day, Lettering
Comment

Happy Mother’s Day, Daughter Card

April 29, 2020

Another day, another Mother’s Day card! This time my lettering is paired with this lovely illustration by David Pjecha. It’s important that my lettering match with the tone of the artwork which is an major consideration when I’m exploring style options. Enjoy!

Letters Are Lovely | Happy Mother's Day, Daughter Card
Letters Are Lovely | Happy Mother's Day, Daughter Card
Letters Are Lovely | Happy Mother's Day, Daughter Card

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Inspiration, Letters Are Lovely Tags Hallmark, David Pjecah, Illustration, Lettering, Mother's Day
Comment
← Newer Posts Older Posts →

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


The 2024 Holdiay Season was a big one for Hallmark and @sheyda.abvabi and I! It was so surreal seeing our work utilized at events like the @hallmarkchannel Jingle Stop Event and at @hallmarkchristmaskc 🎄🎅🏻🎁 I also have to mention @jessebme @lhale
Happy New Year from our little family to yours! 🤍


Letters Are Lovely
Seen Elsewhere:

http://www.thinkmakeshareblog.com
Letters Are Lovely | Southern Weddings Magazine Volume 9
Letters Are Lovely | 100 Layer Cake Feature

Archive
  • Artist 448
  • Graphic Design 442
  • Holiday 249
  • Letters Are Lovely 274
  • Family 191
  • Home & Garden 251
  • Typography 76
  • Photography 255
  • Travel 219
  • Baby 17
  • Inspiration 450
  • Around The Web 96
  • Wedding 68
  • Fashion 75
  • Diptychs 59
  • Beauty 12
  • Advertising 5

Recent Posts
From Letters Are Lovely

  • Advertising (5)
  • Beauty (12)
  • Baby (17)
  • Diptychs (59)
  • Wedding (68)
  • Fashion (75)
  • Typography (76)
  • Around The Web (96)
  • Family (191)
  • Travel (219)
  • Holiday (249)
  • Home & Garden (251)
  • Photography (255)
  • Letters Are Lovely (274)
  • Graphic Design (442)
  • Artist (448)
  • Inspiration (450)

Visit Alexandra Violet's profile on Pinterest.


Let’s Connect:

©2025 Alexandra Violet Smith