Heart Day is almost here — my absolute favorite season to create artwork for! First up for 2026, I loved seeing my “Happy Valentine’s Day” lettering applied in this sweet heart.
© Hallmark Licensing, LLC
Heart Day is almost here — my absolute favorite season to create artwork for! First up for 2026, I loved seeing my “Happy Valentine’s Day” lettering applied in this sweet heart.
© Hallmark Licensing, LLC
The highlight of the Hallmark holiday product I had the chance to work on this year was the Lacey Chabert Collection. Last year I was asked to transform Lacey’s signature into a logo for her product line and it’s so exciting to see it out in the world! This collection utilizes assets from Hallmark’s vast archival collection and is re-invented to create a holiday collection that is equally bright and filled with thoughtful details. Take a peek at how the logo variations have been used across product, marketing and the same stying across the greeting cards I shared earlier this week. Happy shopping!
© Hallmark Licensing, LLC
I’m thrilled to share lettering I created for the greeting cards that accompany the Lacey Chabert Collection. All these cards turned out beautifully, combining high process, lots of details and Hallmark archival assets. In a few days I’ll share the logo and a bit more about this very special collection!
© Hallmark Licensing, LLC
Next up, I had the chance to create the lettering and style guide utilized on Holiday Hallmark Channel product this year. Any of these would make the perfect gift for the Hallmark Channel fan in your life! These products were all designed by Lauren Hale and the Hallmark Gifts team.
© Hallmark Licensing, LLC
Last up this week, some truly adorable gift tags! Sheyda and I collaborated on the “Hello, Merry!” lettering — her candy cane illustration over the lettering turned out beautiful. I’m so excited to wrap this year, I’m so proud of how our Holiday Product Story guide was used on product this year!
© Hallmark Licensing, LLC
Hello, friends! Christmas is upon us once again and I’m excited to share that Sheyda and I’s look for Hallmark’s Holiday Product story lives on with new product this year! First up, my font “Good Cheer” created by Josh Scruggs used on this adorable green gift bag, along with several other pieces of embellished typography. These started from Laura Ballard and Josh Scruggs font “Snickerdoodle.”
© Hallmark Licensing, LLC