Happy Valentine’s Day Lettering for Hallmark

January 26, 2026

Heart Day is almost here — my absolute favorite season to create artwork for! First up for 2026, I loved seeing my “Happy Valentine’s Day” lettering applied in this sweet heart.

© Hallmark Licensing, LLC

Letters Are Lovely
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.