Heart Illustration & Lettering

January 28, 2026

Next up, my heart/envelope illustration and lettering applied to this “Daughter and Son” Valentine’s Day Card. Sometimes our artwork is used even years later, so this one was a fun surprise!

© Hallmark Licensing, LLC

Letters Are Lovely
Seen Elsewhere:

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.