Sheyda’s Illustrations were also utilized by Hallmark Keepsake Ornament Artist Tim Bodendistal. I was able to draw the matching numbers for the existing lettering title style and help with the layout of the “Countdown to Christmas” book. I purchased a set of these for my son and they are perfect for kids! I can’t wait to fill with treats and re-use year after year.
© Hallmark Licensing, LLC
This holiday season was the debut of the Hallmark Christmas Experience at Crown Center in Kansas City, Missouri. For months (or maybe even over a year!) Hallmark has been working on bringing this event to life and I was so excited to have a small impact on the lettering and design (as they utilized a lot of Sheyda and I’s holiday work) which included supporting a collaborative mural, designing a commemorative t-shirt, lettering for gift product and seeing my friend Laura Ballard’s font “Snickerdoodle” that I had embellished all over the event!
I also had the opportunity to host an envelope decorating workshop with Chris Russell and Jim Langford one of the weekends. It was surreal to see things jump from my computer to giant screens, billboards and tents at the event and I loved meeting so many wonderful Hallmark fans. If you find yourself in KC during the holidays don’t miss a visit to the Hallmark Christmas Experience!
Seeing holiday product arrive in stores has been extra exciting this year as I got the chance to collaborate with the talented illustrator Sheyda Best on a style guide that was utilized for gifts, greetings, marketing and more this season! Here are a few photos of the adorable gift product designed by Lauren Hale and the Hallmark Gifts team.
The Today Show visited Hallmark headquarters in KC and filmed this wonderful segment around the company’s history and legacy. I was thrilled to be featured in the tiniest snippet alongside the talented Sheyda Best and Melvina Young. I hope you enjoy watching!
