• Journal
  • Portfolio
  • Travel
Menu

LETTERS ARE LOVELY

  • Journal
  • Portfolio
  • Travel

Your Time to Shine Lettering for Hallmark

May 8, 2023

I am so excited to see the lettering I worked on for Hallmark graduation product showing up online and in stores! These money-holder style cards use my “Your Time to Shine” and “Woo Hoo” lettering which tie into a larger collection the talented Mirna Stubbs and I collaborated on.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Hallmark, Lettering, Graduation, Mirna Stubbs
Comment

Grandma Mother’s Day Lettering

April 12, 2023

I love how this Grandma lettering turned out for Hallmark Mother’s Day this year!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely, Holiday Tags Lettering, Mother's Day, Hallmark
Comment

Lettering for Hallmark Mother's Day Gifts

April 7, 2023

This year I will get to celebrate my first Mother’s Day as a mom so I couldn’t help but take a peek a bit early at what Hallmark gifts incorporated my lettering this year. I loved working on these casual script lettering styles for the My Mother’s Garden book and this cute frame!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Lettering, Mother's Day, Hallmark, Script
Comment

Retro Charm Gift Bags for Hallmark

March 7, 2023

Hallmark has some really fun new gift collections in stores for this Spring! I loved seeing my “Dang” and “HBD” lettering applied to this retro charm look. I’ve already purchased a few!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Hallmark, Lettering, Birthday
Comment

National Handwriting Day Lettering

February 24, 2023

January 23rd was National Handwriting Day and I loved getting the chance to create this lettering for Hallmark’s Instagram in honor of the occasion!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Hallmark, Lettering, National Handwriting Day
Comment

HVD for Signature Studio

February 14, 2023

Happy Valentine’s Day! Here is one last card I created lettering for that is part of Hallmark’s Signature Studio Collection. I hope you get the chance to celebrate with your loved ones today – whether that’s a dinner out or a night in with girlfriends! XOXO

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Signature Studio Collection, Lettering, Happy Valentine's Day, Hallmark
Comment
← Newer Posts Older Posts →

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


The 2024 Holdiay Season was a big one for Hallmark and @sheyda.abvabi and I! It was so surreal seeing our work utilized at events like the @hallmarkchannel Jingle Stop Event and at @hallmarkchristmaskc 🎄🎅🏻🎁 I also have to mention @jessebme @lhale
Happy New Year from our little family to yours! 🤍


Letters Are Lovely
Seen Elsewhere:

http://www.thinkmakeshareblog.com
Letters Are Lovely | Southern Weddings Magazine Volume 9
Letters Are Lovely | 100 Layer Cake Feature

Archive
  • Family 193
  • Photography 257
  • Artist 451
  • Graphic Design 445
  • Holiday 253
  • Letters Are Lovely 277
  • Home & Garden 251
  • Typography 76
  • Travel 219
  • Baby 17
  • Inspiration 450
  • Around The Web 96
  • Wedding 68
  • Fashion 75
  • Diptychs 59
  • Beauty 12
  • Advertising 5

Recent Posts
From Letters Are Lovely

  • Advertising (5)
  • Beauty (12)
  • Baby (17)
  • Diptychs (59)
  • Wedding (68)
  • Fashion (75)
  • Typography (76)
  • Around The Web (96)
  • Family (193)
  • Travel (219)
  • Home & Garden (251)
  • Holiday (253)
  • Photography (257)
  • Letters Are Lovely (277)
  • Graphic Design (445)
  • Inspiration (450)
  • Artist (451)

Visit Alexandra Violet's profile on Pinterest.


Let’s Connect:

©2025 Alexandra Violet Smith