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Día de Los Muertos Lettering for Hallmark

November 1, 2023

Loved the opportunity to create this lettering and illustration for Hallmark in honor of Día de Los Muertos. It translates as: A celebration of life and death,​ a time to honor our loved ones.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Dia De Los Muertos, Hallmark, Lettering, Illustration
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Best Person Ever Photo Card

July 7, 2023

Another fun card from Hallmark you can personalize with both photo and type (featuring my lettering!). Would be perfect for Mother’s Day, birthday, or just to thank someone special to you.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Hallmark, Personalized Greetings, Lettering
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You & Me Photo Collage Card

July 3, 2023

Hallmark has some lovely cards on their website that you can add photos to! They used my “You & Me” type solution on this fun one, perfect for an anniversary or other celebration.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Hallmark, Personalized Greetings, You & Me, Anniversary
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Disney 100 Signature Lettering

June 19, 2023

I LOVE how my “Dream Wish Believe” lettering for Disney’s 100th celebration was used in this beautiful Signature card!

© Disney & © Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Disney, Lettering, Dream Wish Believe, Disney 100, Hallmark, Hallmark Signature
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Jumbo HFD Lettering for Hallmark

June 2, 2023

Last up, I’m thrilled to share my lettering used on this giant pop-up FD card for Hallmark Paper Wonder! Jeffrey Nguyen’s pattern really brings the design to life and I have already purchased a few for the dads in my life. I can’t wait to celebrate Dale’s first Father’s Day!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Hallmark, Lettering, Father's Day, Jeffrey Nguyen
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Father’s Day Gift Bag Lettering

June 1, 2023

I was so excited to see my lettering used for these two fun Hallmark Father’s Day gift bags from a collection the talented illustrator Jeffrey Nguyen and I collaborated on for FD 2023.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Hallmark, Gift Bag, Lettering, Jeffrey Nguyen, Father's Day
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Letters Are Lovely
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


The 2024 Holdiay Season was a big one for Hallmark and @sheyda.abvabi and I! It was so surreal seeing our work utilized at events like the @hallmarkchannel Jingle Stop Event and at @hallmarkchristmaskc 🎄🎅🏻🎁 I also have to mention @jessebme @lhale
Happy New Year from our little family to yours! 🤍


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Letters Are Lovely | Southern Weddings Magazine Volume 9
Letters Are Lovely | 100 Layer Cake Feature

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