Tonight I had the opportunity to hear one of the founders of Design Army, Jake Lefebure, speak. While there were many witty and inspiring take-aways from the evening, it was perhaps most interesting to learn about the process in which their studio operates. Their heavy focus on sketching appears to drive the beginning stages of every project. We even got to see glimpses of how Design Army presents concepts to clients. While Jake chronicled many different projects they had worked on for various clients, I loved hearing about their work for Neenah Paper. I was even lucky enough to snag a few goodies from Neenah's table at the event. This included the set of cards they designed as part of the Delightful Species series. Below are several photos from Design Army's Facebook page giving a behind-the-scenes look at how they gathered inspiration for Neenah's new Environment Premium Recycled Papers line. Thanks Art+Copy Club for bringing in such an inspiring speaker!
