Hallmark Mahogany: Uplifted & Empowered
I was honored to be a small part of the team of editors, writers and artists who came together to create Uplifted & Empowered, an eleven-card collection for racial resilience and pride. All of the cards are written by Black writers and Hallmark’s Union Hill photography studio did a beautiful job capturing portraits of some of the writers and artists involved!
Editorial Director Dierdra (“Dee”) Zollar leads the Mahogany team in ensuring every message on every card rings true, feels relevant and reflects Black culture in all of its multifaceted realness and richness. The card I created artwork for was inspired by current events, described by Dee:
“One was the death of Congressman John Lewis, who had been such a courageous and highly-respected beacon of light in the Civil Rights movement and on the current political stage. His memorable participation in and subsequent vicious beating on the Edmund Pettis Bridge in Selma, Alabama, is such a powerful iconic symbol of his unwavering commitment to civil rights and building bridges across race, religion, culture and political parties.
“An inspirational card with a bridge on the cover pays homage to this icon and honors Black people’s marches then and now in our fight for equality.”
You can learn more about the other talented writers and artists
who contributed to this Mahogany collection on Hallmark’s website!
© Hallmark Licensing, LLC
Happy Valentine’s Day!
Fieldnotes Font
At Valentine’s Day three years ago I was able to first share my Fieldsmith font when it was used on several heart day cards. Today I am excited to share my second font collaboration, Fieldnotes! Created by Josh Scruggs (a fellow KU alum!), this casual script comes in two versions (one textured, one smooth). This font is named to accompany my previous font as it also nods back to my maiden name, Fields. I’ve noticed Fieldnotes used on some recent Hallmark social posts as well. I can’t wait to see all the ways designers will continue incorporating it into their work!
© Hallmark Licensing, LLC
Valentine’s Day Postcard for Hallmark
Happy Wednesday! Today I’m sharing this Hallmark postcard featuring my lettering! I’ve mailed a few to family and friends — it was the perfect way to send my love during these times! I hope you are able to celebrate (or send some mail) to those you love this heart day.
© Hallmark Licensing, LLC
You Are Essential Lettering for Hallmark
This is the perfect card for this year and all the essential people in your lives.
UPDATE: You can read more about creating Valentine’s cards in the time of Covid in this Vox Article with Angela Ensminger, Hallmark’s creative product development director.
© Hallmark Licensing, LLC
