New this year, Hallmark Gift Presentation designers also created these fun goodie bags and boxes perfect for holiday treats! Both Holiday Product Story fonts were again utilized here —I especially love how the “falala” repeat lettering turned out. Happy baking!
© Hallmark Licensing, LLC
The Just Because line also utilized one of my newer font collaborations with Josh, a soft serif Good Cheer. This cutie golden doodle card even used both Fieldnotes and Good Cheer together! Below you can see Good Cheer mixed with a new font by Chris Russel and Josh Scruggs called Clark.
© Hallmark Licensing, LLC
Hallmark’s Just Because card line just got a refresh! I was thrilled to see their designers use my casual script font, Fieldnotes, on a several cards. These are so sendable and fun – especially with the poppy color palettes. Fieldnotes was a collaboration with Senior Font Designer Josh Scruggs.
© Hallmark Licensing, LLC
As a part of the holiday style guide I worked on two lettering looks. The first decorative one was built off of a style established by Flora Chang and I adjusted for the needs of this season. Secondarily I created a new soft-serif font with Josh Scruggs that accompanied the more decorative look. I love how these cards turned out and utilize both lettering styles!
Hallmark has a wonderful selection of photo card designs for the holiday season this year! The two below feature my font, Fieldnotes created by Josh Scruggs, and then my “Merry Christmas” hand lettered title. I’m excited to get working on my personal holiday cards very soon!
© Hallmark Licensing, LLC
At Valentine’s Day three years ago I was able to first share my Fieldsmith font when it was used on several heart day cards. Today I am excited to share my second font collaboration, Fieldnotes! Created by Josh Scruggs (a fellow KU alum!), this casual script comes in two versions (one textured, one smooth). This font is named to accompany my previous font as it also nods back to my maiden name, Fields. I’ve noticed Fieldnotes used on some recent Hallmark social posts as well. I can’t wait to see all the ways designers will continue incorporating it into their work!
© Hallmark Licensing, LLC