Lora once again perfectly captured our family for our 2025 Christmas card! I’m especially obsessed with all the shots of Grant – you can really see his personality! And we are even more excited to share that our family is growing: Baby Boy Smith #2 is due to arrive in May 2026!
Holiday Greetings Lettering
As a part of the holiday style guide I worked on two lettering looks. The first decorative one was built off of a style established by Flora Chang and I adjusted for the needs of this season. Secondarily I created a new soft-serif font with Josh Scruggs that accompanied the more decorative look. I love how these cards turned out and utilize both lettering styles!
© Hallmark Licensing, LLC
Monoweight Script for Hallmark
Over the years I’ve done lots of monoweight script lettering for Hallmark (especially early in my career) and I Ioved creating the title and inside tag to accompany this adorable holiday illustration!
© Hallmark Licensing, LLC
Oh, What Fun!
This fun collection for Hallmark features my “Oh, What Fun!” retro script and my illustrated Christmas tree pattern. I love how this group of cards would be so easy to send to anyone this holiday season!
© Hallmark Licensing, LLC
Granddaughter Lettering for Hallmark
One of the projects our studio participates in at work is a “lettering blitz” where we have the chance to create new lettering styles for different recipients. I always love seeing how they are used, and my "granddaughter” lettering complements this adorable pink tree so well!
© Hallmark Licensing, LLC
Three Ornaments Illustration
Christmas is just a few days away and I’m thrilled to get to share that this ornament trio I illustrated was used on this beautiful Christmas card for Mom. This holiday season has been extra special since becoming a mom, and can’t wait for all the future Christmas memories we will still create!
© Hallmark Licensing, LLC