Happy Mother’s Day

May 11, 2025

Happy Mother’s Day! I’m so grateful that I was able to celebrate with lots of moms in my life, and being Grant’s mom is the most special. This lettering I created for Hallmark really says it best:

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.