Christmas in July

July 18, 2025

July is a big month for Hallmark with Ornament Premiere! This lettering is for all those super fans, the ones already dreaming of decorating this holiday season.

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.