Lettering for Just Because

July 23, 2025

I also created some custom lettering for the Just Because refresh. These pieces were really fun to work on, hope you find lost of reasons to send these, I know I will!

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.