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Valentine’s Day Lettering for Mahogany

January 30, 2026

This lettering was a fun request — The Hallmark Mahogany team wanted an expressive brush styling in bold colors. I utilized Adobe Fresco to create this, which isn’t my normal app of choice. Their live brushes worked so well for this lettering style.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Valentine's Day, Hallmark Mahogany, Lettering, Adobe Fresco
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Letters Are Lovely
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


The 2024 Holdiay Season was a big one for Hallmark and @sheyda.abvabi and I! It was so surreal seeing our work utilized at events like the @hallmarkchannel Jingle Stop Event and at @hallmarkchristmaskc 🎄🎅🏻🎁 I also have to mention @jessebme @lhale
Happy New Year from our little family to yours! 🤍


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