Valentine’s Day is right around the corner and I was so excited to see my “I Love Us” lettering featured on this card for Hallmark. This is a style I developed a few years back, and I love seeing it has made its way onto product.
© Hallmark Licensing, LLC
Yesterday was National Handwriting Day and I was thrilled to see this piece I did shared on their social in honor of the occasion!
This holiday season was the debut of the Hallmark Christmas Experience at Crown Center in Kansas City, Missouri. For months (or maybe even over a year!) Hallmark has been working on bringing this event to life and I was so excited to have a small impact on the lettering and design (as they utilized a lot of Sheyda and I’s holiday work) which included supporting a collaborative mural, designing a commemorative t-shirt, lettering for gift product and seeing my friend Laura Ballard’s font “Snickerdoodle” that I had embellished all over the event!
I also had the opportunity to host an envelope decorating workshop with Chris Russell and Jim Langford one of the weekends. It was surreal to see things jump from my computer to giant screens, billboards and tents at the event and I loved meeting so many wonderful Hallmark fans. If you find yourself in KC during the holidays don’t miss a visit to the Hallmark Christmas Experience!
As a part of the holiday style guide I worked on two lettering looks. The first decorative one was built off of a style established by Flora Chang and I adjusted for the needs of this season. Secondarily I created a new soft-serif font with Josh Scruggs that accompanied the more decorative look. I love how these cards turned out and utilize both lettering styles!
Seeing holiday product arrive in stores has been extra exciting this year as I got the chance to collaborate with the talented illustrator Sheyda Best on a style guide that was utilized for gifts, greetings, marketing and more this season! Here are a few photos of the adorable gift product designed by Lauren Hale and the Hallmark Gifts team.
Over the years I’ve done lots of monoweight script lettering for Hallmark (especially early in my career) and I Ioved creating the title and inside tag to accompany this adorable holiday illustration!
© Hallmark Licensing, LLC