As a part of the holiday style guide I worked on two lettering looks. The first decorative one was built off of a style established by Flora Chang and I adjusted for the needs of this season. Secondarily I created a new soft-serif font with Josh Scruggs that accompanied the more decorative look. I love how these cards turned out and utilize both lettering styles!
Holiday Lettering for Hallmark
Seeing holiday product arrive in stores has been extra exciting this year as I got the chance to collaborate with the talented illustrator Sheyda Best on a style guide that was utilized for gifts, greetings, marketing and more this season! Here are a few photos of the adorable gift product designed by Lauren Hale and the Hallmark Gifts team.
© Hallmark Licensing, LLC
Monoweight Script for Hallmark
Over the years I’ve done lots of monoweight script lettering for Hallmark (especially early in my career) and I Ioved creating the title and inside tag to accompany this adorable holiday illustration!
© Hallmark Licensing, LLC
Holiday Personalized Greetings Lettering
Hallmark has a wonderful selection of personalized greetings available online and these two feature my lettering! I love how photos are optional with the “Merry & Bright” design. Hand lettering the envelopes of my family’s holiday card is a tradition I look forward to every year!
© Hallmark Licensing, LLC
Oh, What Fun!
This fun collection for Hallmark features my “Oh, What Fun!” retro script and my illustrated Christmas tree pattern. I love how this group of cards would be so easy to send to anyone this holiday season!
© Hallmark Licensing, LLC
Granddaughter Lettering for Hallmark
One of the projects our studio participates in at work is a “lettering blitz” where we have the chance to create new lettering styles for different recipients. I always love seeing how they are used, and my "granddaughter” lettering complements this adorable pink tree so well!
© Hallmark Licensing, LLC