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Thinking of You on Halloween

October 1, 2024

Spooky season is here! Having a toddler at home I’m excited to start decorating and will of course be sending a few cards. Here is a fun Hallmark one featuring my lettering:

© Hallmark Licensing, LLC


In Artist, Holiday, Graphic Design, Letters Are Lovely Tags Halloween, Lettering
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Hallmark Candle Lettering

August 20, 2024

Sometimes the delay between working on product and seeing it in real life makes the end result a surprise! I am so excited to see my brush lettering featured on these sentiment candles for Hallmark.




© Hallmark Licensing, LLC


In Artist, Graphic Design, Home & Garden, Letters Are Lovely Tags Hallmark, Lettering, Brush Lettering
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Summer Blooms

July 29, 2024

The most beautiful summer blooms sent to my sister, Grace, after the premiere of her original musical, Lorene’s Reverie! They were so stunning I had to capture a few photos!


In Artist, Home & Garden, Photography, Inspiration Tags Blooms, Grace, Lorene's Reverie
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Little One Lettering

May 15, 2024

I’m loving seeing my “little one” script lettering featured on this adorable Hallmark baby announcement. There are so many fun new designs for customizable greeting cards available on Hallmark’s website!

© Hallmark Licensing, LLC


In Artist, Graphic Design Tags Hallmark, Baby, Lettering
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Mom Lettering for Hallmark

May 10, 2024

Mother’s Day is this Sunday (my second!) and I always love seeing my lettering applied to Mother’s Day cards. I’m looking forward to celebrating all the moms in my life this weekend!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely, Holiday Tags Mother's Day, Lettering, Hallmark
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Star Wars Day Lettering

May 4, 2024

I loved getting to create lettering for Hallmark in celebration of Star Wars Day! The rendering and 3D effects were done by the talented New Media Studio at Hallmark.

View this post on Instagram

A post shared by Hallmark Gold Crown Stores (@hallmarkstores)

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Hallmark, Lettering, Animation, Star Wars, Star Wars Day
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


The 2024 Holdiay Season was a big one for Hallmark and @sheyda.abvabi and I! It was so surreal seeing our work utilized at events like the @hallmarkchannel Jingle Stop Event and at @hallmarkchristmaskc 🎄🎅🏻🎁 I also have to mention @jessebme @lhale
Happy New Year from our little family to yours! 🤍


Letters Are Lovely
Seen Elsewhere:

http://www.thinkmakeshareblog.com
Letters Are Lovely | Southern Weddings Magazine Volume 9
Letters Are Lovely | 100 Layer Cake Feature

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