Keychain Birthday Tray Collection for Hallmark

I’ve been waiting and waiting to see this tray collection in stores and I finally found it at my local Walmart! Last year I collaborated with Jennifer Hutton to design this four card collection featuring removable keychains and my hand lettering. (Jen is also an amazing painter, take a look at her work!) I loved having the opportunity to design cards with a three-dimensional element and the bold color palette and florals brought everything together. I hope these cards bring a little joy to someone’s birthday!

Letters Are Lovely | Keychain Birthday Tray Collection for Hallmark
Letters Are Lovely | Keychain Birthday Tray Collection for Hallmark
Letters Are Lovely | Keychain Birthday Tray Collection for Hallmark
Letters Are Lovely | Keychain Birthday Tray Collection for Hallmark
Letters Are Lovely | Keychain Birthday Tray Collection for Hallmark

September Around The Web

Fall is upon us! September has been one of the most relaxing months I have had in awhile, and other than Dale working nights for a few weeks was really wonderful. This month I spent time with friends, attended Made in the Middle, shopped at Hallmarket, and went to the Plaza Art Fair. It felt great to wrap up our Europe photo book and GoPro video and I’ve done lots of yard work! I never knew getting grass seed going could feel so satisfying. Here are a few of my favorite finds around the web this month:

Letters Are Lovely | September Around The Web

Happy Fall!


Made in the Middle 2018

This weekend I attended Made in the Middle, a creative conference in Kansas City founded by Tad and Jessica Carpenter of Carpenter Collective. I wasn’t able to attend their first conference two years ago so I was thrilled it worked out to go this year! The conference started with a day of workshops on Friday (I attended a live recording of Andy J. Miller’s Creative Pep Talk Podcast!) and continued with an opening party at Messenger Coffee.

Letters Are Lovely | Made in the Middle

Saturday was a day full of lectures, and below are a few of my key takeaways from each of the six talented artists/designers/engineers who spoke. To say the weekend was inspiring is an understatement, and I’m truly proud to be a creative working in the Midwest.

Letters Are Lovely | Made in the Middle

Amber Goodvin

  • Defining myself loosely opens doors for me.

  • If I put out the work I want it comes back to me.

  • My creativity comes in seasons.

  • Taking time to reflect is an important part of my process.

  • Amber took time to audit her work and pursue styles that she wanted to work on, even if it was different from work she was known for.

Dawn Hancock

  • Lift each other up.

  • 100% of perfectionists think they are imposters.

  • The more you put projects out into the world the more they come back to you.

  • Take the risks.

  • Hire people who are smarter than you who truly give a damn.

  • It’s okay not to be okay.

Steve Frykholm

  • The first in-house graphic designer at Herman Miller, Inc.

  • If you have what you believe is an original, creative, terrific idea but you get timid and wonder what your client might think ... present it anyway.

  • You must disrupt the status quo.

  • We are all extraordinary.

  • There can always be a first time.

Mina Markham

  • Purposely Lucky

  • Just say yes, it is okay to be scared.

  • Collaboration breeds creativity.

  • Visibility has consequences.

  • Create without regrets.

  • Communicate your place in the market, know your unique value proposition and build connectivity into your business.

Andy J. Miller

  • The key to your creative career path is waiting for you to say yes.

  • Life is hard, but it doesn’t mean it’s bad. Hard and bad aren’t the same thing. (Andy’s Dad)

  • You have to go through all the levels, the maze is the key.

  • A creative path can be rocky.

  • You don’t know what dark places your creative work might pull people out of.

Dana Tanamachi

  • Be grateful for seasons where you can learn and grow in anonymity.

  • Who is flourishing because of the time, resources and skills you possess?

  • Relearn what you thought you already knew.

  • Seek out and plan those teachable moments, have a willingness to learn (teachability).

  • Write down your 5 year/10 year/20 year goals.