Butterfly Illustration for Hallmark

February 3, 2026

Today I’m sharing my butterfly illustaration which was used on this pretty Hallmark Val card for daughter. The dimension and foil process turned out so nice!

© Hallmark Licensing, LLC

Letters Are Lovely
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.