New Year’s Day Snow Day!

January 6, 2021

2021 kicked off with a snow day! We spent the day cozy inside and only left to shovel and take a walk around the neighborhood. I hope you all are having a peaceful start to this new year.

Letters Are Lovely | New Year's Day Show Day!

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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.

The 2024 Holdiay Season was a big one for Hallmark and @sheyda.abvabi and I! It was so surreal seeing our work utilized at events like the @hallmarkchannel Jingle Stop Event and at @hallmarkchristmaskc 🎄🎅🏻🎁 I also have to mention @jessebme @lhale

Happy New Year from our little family to yours! 🤍

Letters Are Lovely | Southern Weddings Magazine Volume 9

Letters Are Lovely | 100 Layer Cake Feature

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©2025 Alexandra Violet Smith