Made in the Middle 2018

This weekend I attended Made in the Middle, a creative conference in Kansas City founded by Tad and Jessica Carpenter of Carpenter Collective. I wasn’t able to attend their first conference two years ago so I was thrilled it worked out to go this year! The conference started with a day of workshops on Friday (I attended a live recording of Andy J. Miller’s Creative Pep Talk Podcast!) and continued with an opening party at Messenger Coffee.

Letters Are Lovely | Made in the Middle

Saturday was a day full of lectures, and below are a few of my key takeaways from each of the six talented artists/designers/engineers who spoke. To say the weekend was inspiring is an understatement, and I’m truly proud to be a creative working in the Midwest.

Letters Are Lovely | Made in the Middle

Amber Goodvin

  • Defining myself loosely opens doors for me.

  • If I put out the work I want it comes back to me.

  • My creativity comes in seasons.

  • Taking time to reflect is an important part of my process.

  • Amber took time to audit her work and pursue styles that she wanted to work on, even if it was different from work she was known for.

Dawn Hancock

  • Lift each other up.

  • 100% of perfectionists think they are imposters.

  • The more you put projects out into the world the more they come back to you.

  • Take the risks.

  • Hire people who are smarter than you who truly give a damn.

  • It’s okay not to be okay.

Steve Frykholm

  • The first in-house graphic designer at Herman Miller, Inc.

  • If you have what you believe is an original, creative, terrific idea but you get timid and wonder what your client might think ... present it anyway.

  • You must disrupt the status quo.

  • We are all extraordinary.

  • There can always be a first time.

Mina Markham

  • Purposely Lucky

  • Just say yes, it is okay to be scared.

  • Collaboration breeds creativity.

  • Visibility has consequences.

  • Create without regrets.

  • Communicate your place in the market, know your unique value proposition and build connectivity into your business.

Andy J. Miller

  • The key to your creative career path is waiting for you to say yes.

  • Life is hard, but it doesn’t mean it’s bad. Hard and bad aren’t the same thing. (Andy’s Dad)

  • You have to go through all the levels, the maze is the key.

  • A creative path can be rocky.

  • You don’t know what dark places your creative work might pull people out of.

Dana Tanamachi

  • Be grateful for seasons where you can learn and grow in anonymity.

  • Who is flourishing because of the time, resources and skills you possess?

  • Relearn what you thought you already knew.

  • Seek out and plan those teachable moments, have a willingness to learn (teachability).

  • Write down your 5 year/10 year/20 year goals.


A10 Jurors Panel

Wow, last night was inspiring. I attended AIGA KC's A10 Jurors Panel featuring Lost Type co-founder Riley Cran,  Nessim Higson of IAAH,  Kelly Stevens of Seven Creative, handletterer and chalk artist Dana Tanamachi, and Katherine Walker who recently joined the Google Brand Studio. It was amazing to hear each of them speak. Here are a few insights from the evening: 

Seek out mentorship. 

Find your angle. 

Balance work and personal projects. 

Make something every day. 

Community and design intersect. 

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Overall, it was a wonderful panel.  Thanks again, AIGA KC


Dana Tanamachi

Last night in my hand lettering class I was formally introduced to the work of Dana Tanamachi. WIthout a doubt I have seen her chalk lettering before, but her website and collection of work is truly inspiring. I found her recent personal project entitled Flourish to be especially beautiful. I found it fascinating to witness the scale at which she creates her lettering, and wonderful to be able to watch her process. Photos by Eric Ryan Anderson and Andrew Ryan Shepherd. 

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