Friendship Lettering for Hallmark

July 27, 2025

Some fun Summer lettering I created for Hallmark was shared today. Fittingly we spent the evening at the pool to beat the heat!

© Hallmark Licensing, LLC

Letters Are Lovely
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.