Mom for Dayspring

May 6, 2026

I love being surprised at how my lettering is used and this “MOM” is a perfect example, it looks wonderful on this Dayspring card!

© Hallmark Licensing, LLC

Letters Are Lovely
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.