The highlight of the Hallmark holiday product I had the chance to work on this year was the Lacey Chabert Collection. Last year I was asked to transform Lacey’s signature into a logo for her product line and it’s so exciting to see it out in the world! This collection utilizes assets from Hallmark’s vast archival collection and is re-invented to create a holiday collection that is equally bright and filled with thoughtful details. Take a peek at how the logo variations have been used across product, marketing and the same stying across the greeting cards I shared earlier this week. Happy shopping!
Hallmark Channel star Lacey Chabert has been entertaining and inspiring fans for years, and with her new Hallmark collection, she’s handpicked nostalgic designs from
the Hallmark Archives to bring her uniquely joyful and optimistic style to the holidays.
© Hallmark Licensing, LLC
