Hallmark Mahogany Father's Day Lettering

Father’s Day is right around the corner and last year I had the opportunity to design this four card collection for Hallmark Mahogany! I work on a lot of fem product so I loved getting the chance to do some more masculine lettering styles. We are hoping to celebrate my dad with an evening at the poo so fingers crossed for some nice weather! Hopefully you have a chance to celebrate or remember your dad this year.

Letters Are Lovely | Hallmark Mahogany Father's Day Lettering
Letters Are Lovely | Hallmark Mahogany Father's Day Lettering
Letters Are Lovely | Hallmark Mahogany Father's Day Lettering
Letters Are Lovely | Hallmark Mahogany Father's Day Lettering

2019 Year of Good Thoughts Calendar

Hello, friends! I'm excited to share a few of my favorite pages from the 2019 Year of Good Thoughts Calendar I created for Hallmark. Each page features a quote from the Hallmark writing collection, and I loved bringing them to life with my lettering. It's available at Hallmark Gold Crown stores now! 

Letters Are Lovely | A Year of Good Thoughts Calendar
Letters Are Lovely | A Year of Good Thoughts Calendar
Letters Are Lovely | A Year of Good Thoughts Calendar
Letters Are Lovely | A Year of Good Thoughts Calendar
Letters Are Lovely | A Year of Good Thoughts Calendar
Letters Are Lovely | A Year of Good Thoughts Calendar
Letters Are Lovely | A Year of Good Thoughts Calendar

© Hallmark Licensing, LLC


2018 Hallmark CLS Notes

On May 10th I attended my third Hallmark Creative Leadership Symposium. I look forward to this event all year, and somehow it seems to keep getting better and better each year! I'm excited to share a few notes I took from the amazing lineup of speakers, it really was an emotional and inspiring day. Thank you, Hallmark!

Letters Are Lovely | 2018 Hallmark CLS Notes

GRACE BYERS — I AM ENOUGH

Actress and Author

  • Grew up in the Cayman Islands with parents who were hearing impaired.
  • She knew from a young age that how she expressed herself creatively was not accepted, until drama class. When she booked Empire it helped to present the possibilities for others. 
  • Her children's book, I Am Enough, answers the question "what is one thing you wish you could tell your eight year old self?" 
  • When we are presented with new opportunities to create we discredit ourselves. That doesn't serve us.
  • Love is the biggest weapon against bullying. 
  • There has never been a you before. 
  • The ultimate fulfillment of an artist is when others experience the power and majesty of your art. 
  • What you create matters because you matter. Here is where we make and we believe. 
Whenever we show up authentically with our thoughts and actions it perpetuates creativity. 
— Grace Byers

TIM RILEY — WARBY PARKER

Letters Are Lovely | 2018 Hallmark CLS Notes

Sr. Director of Experience, Design

  • Warby Parker is leading the way as a socially conscious, consumer-focused company. 
  • Glasses are an extension of your identity. Why do they cost so much?
  • One company owns all the main eyeglass brands.
  • Set out to build a brand to sell directly to the consumer, not charge a premium, and do good in the world .
  • Warby Parker is 100% carbon neutral. (Amazing!)
  • Over a billion people who need eyeglasses don't have proper care to get them.
  • First: Transformative Lifestyle Brand, Second: Offering Value and Service, Third: With a Social Mission
  • Design helps to elevate the brand, and they share lots of information with consumers. 
  • There is a focus on creating a great customer experience. 
  • Website Design intended to reduce friction
  • Warby Parker thinks of its stores as branding opportunities and tailors the space to the place. 
  • They do all this so that they can sell more glasses and do more good. 
  • Vision impairment is the leading disability for children in the US.

RON CLEMENTS — MOANA

Director, Disney Moana

  • Ron was first an animator, has worked at Disney for 44 years!
  • Moana was a life-changing experience. 
  • You can't do enough research.
  • When starting to research they knew they needed to work directly with the people from the islands.
  • Watch: Wade Davis "Why Ancient Wisdom Matters in the Modern World"
  • There has been a loss of cultural identity in the Pacific Islands, this was a movement to recapture it.
  • "We've been swallowed by your culture, for once can you be swallowed by ours?"
  • Many of the languages are dying in the South Pacific, Disney made an effort to make versions of the film with these languages as a learning tool. 

MICA THOMAS AND ANTHONY MAGLIANO — QUIXOTIC

Founders

  • Event Curation that Fuses Art with Technology
  • They like to merge different artists that wouldn't normally work together. 
  • Always trying to take it to the next step, once a show seems comfortable it is time to move on.
  • You can see part of their Hallmark CLS performance in the video above!

ASHLEY FORD — HER BIO

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Writer, Host and Speaker

  • Throughout her life she has realized that to change the world would require so much more than me. 
  • We accept the idea of individual power above all power. This is not true, lots of people help along the way. 
  • Around the world no one person has the power to change the world without other people. 
  • In my American dream my mother's work would have been compensated the same way as mine. 
  • I have family at my side who needs me. Class transition will show you nobody does it on their own. 
  • Changing the world will not start or end with you. 
  • You can be angry. You can be sad. You cannot cut off your connections to other human beings. 
  • Freedom does not exist. In America we have the idea that freedom is not having to care about anybody else. The problem is that if you are not free then I am not free. Isolation is just another kind of cage. 
  • You can argue about who has it worse in this country, but you have to want to know and actually take the time to look at the statistics. 
  • Freedom for me means freedom for you too.
  • We don't need a savior, we need each other. Right now. 
  • Today I'm asking you to change the world with me. Let's try what works, together. 
I am a part of you and you are a part of me. We are all connected.
— Ashley Ford

JESSICA HISCHE — TOMORROW I'LL BE BRAVE

brave-covercomp.jpg

Lettering Artist and Author

  • Jessica's talk was entitled "Finding Yourself, Over and Over Again"
  • You don't need any excuse to make things.
  • I really do believe in people, that people are good. 
  • Who Am I? Aries, ENFJ
  • When she lived in NYC she was working all the time and in the "graphic design for graphic designers" mindset and learned it sometimes isn't all that great to hide in your work. 
  • In NYC people asked "what are you working on," and in CA they started asking "how are you?"
  • She then had to figure herself out outside of being an artist. 
  • Lettering is a flooded industry and after kids she had to reevaluate what she wanted to work on. 
  • She finds fulfillment in making every day, and thinks it is important to ask yourself "what are my strengths?"
  • This led her to think about the ways that lettering will always be needed — logos!
  • Changing the world is a ripple out process, little acts ripple through people's lives. 
  • The idea that you can create something that is a part of people's lives is so huge. 
  • In terms of your portfolio website: you need to rework how you present yourself, sometimes it pays off to show a more curated version of your work. 
A little bit of knowledge is contagious.
— Jessica Hische

BARRY JENKINS — MOONLIGHT

Screenwriter and Author

  • I've always wanted to reflect feeling different. 
  • As human beings we all fundamentally experience the same things. 
  • Taking a year off of film school allowed him to fully prepare for this school and career. 
  • Believes in a "glass half full kind of universe," and that you need to create from a place of not trying to achieve something.
  • Waves happen throughout history — need to think about where this wave is going to end. 
  • You have to try really hard to be ignorant in 2018 or to hide things from the public view. 
  • Stories are going to get a lot more interesting. 
  • If you get good at Plan B it becomes the plan. 
  • In film school he experienced common sacrifice from his classmates to help each other succeed. 
  • Making work that has meaning always has to be at the forefront. 
  • Had I tried to control it, it would have been a disaster. You need to lean into the situation at hand. 

JEREMY COWART — I'M POSSIBLE

Photographer and Philanthropist

  • Views his work as a "microphone in the form of a photograph."
  • Love conquers all.
  • Why don't we document our wisdom?
  • What voices have closed off your sense of wonder?
  • You can do anything you want to do.  
You have to speak your dreams into existence.
— Jeremy Cowart

Lisa Rogers Mother's Day Collection

Hello, friends! Designing this collection was especially meaningful because I was able to design using artwork created by my mentor and friend, Lisa Rogers. These cards feature tulle, lots of dimension, and a font designed by my friend Lila Symons! Collaborating with other talented ladies is definitely one of the best parts of my job. You can find these cards at Hallmark Gold Crown stores right now!

Letters Are Lovely | Lisa Rogers Mother's Day Collection
Letters Are Lovely | Lisa Rogers Mother's Day Collection
Letters Are Lovely | Lisa Rogers Mother's Day Collection
Letters Are Lovely | Lisa Rogers Mother's Day Collection
Letters Are Lovely | Lisa Rogers Mother's Day Collection
Letters Are Lovely | Lisa Rogers Mother's Day Collection
Letters Are Lovely | Lisa Rogers Mother's Day Collection
Letters Are Lovely | Lisa Rogers Mother's Day Collection

Merry? Very! Socks for Hallmark

With Christmas just a few days away I was thrilled to finally discover these socks I designed at the Hallmark store! For those who know me well, I often wear silly socks and when I was working on this project I couldn't wait to see them in real life. Hopefully you are enjoying the last few busy days before December 25th!

Letters Are Lovely | Merry? Very! Socks for Hallmark
Letters Are Lovely | Merry? Very! Socks for Hallmark
Letters Are Lovely | Merry? Very! Socks for Hallmark

Allie Smith Wedding Collection for Hallmark Gold Crown

I am so happy to share my wedding collection for Hallmark Gold Crown! It will be in stores through the end of the year. Designing this collection as a newlywed felt like the perfect way to complete my wedding festivities. You can find the whole collection online and in Hallmark Gold Crown Stores. I hope these cards help make someone in your life's wedding even more special. Enjoy! 

Letters Are Lovely | Allie Smith Wedding Collection for Hallmark Gold Crown
Letters Are Lovely | Allie Smith Wedding Collection for Hallmark Gold Crown
Letters Are Lovely | Allie Smith Wedding Collection for Hallmark Gold Crown
Letters Are Lovely | Allie Smith Wedding Collection for Hallmark Gold Crown
Letters Are Lovely | Allie Smith Wedding Collection for Hallmark Gold Crown
Letters Are Lovely | Allie Smith Wedding Collection for Hallmark Gold Crown
Letters Are Lovely | Allie Smith Wedding Collection for Hallmark Gold Crown
Letters Are Lovely | Allie Smith Wedding Collection for Hallmark Gold Crown
Letters Are Lovely | Allie Smith Wedding Collection for Hallmark Gold Crown